Ermanno Scervino goes rock - Rolling Stones' guitarist's daughter Theodora Richards is the face of the new S/S 2011 campaign

Maison Ermanno Scervino has chosen the beautiful Theodora Richards to become the face for the new SS 2011 campaign. Despite being very young, the daughter of the Rolling Stones' legendary guitarist Keith Richards and of model Patti Hansen, Theodora is already a fashion icon and has graced the covers and the pages of some of the world most famous fashion magazines. Her cosmopolitan rebel style is ideal to embody the mood of the Florence-based fashion brand's summer collection. The black and white pictures of the campaign signed by photographer and film-maker Francesco Carrozzini have been shot in a loft in New York and combine very elegantly Theodora's sophisticated - with a hint of rock'n'roll - beauty and Ermanno Scervino's total white clothes. Exclusively for Vogue.it the advert campaign's backstage video.

Barbara Sini  via VOGUE Italia

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